Upscaling Your Business
Looking To Upscale Your Business? Here’s What You Need To Know…
It's a wonderful feeling when you have
got to a point where your business is so successful that you need to upscale. Whether hiring more people or moving location,
upscaling has its unique challenges. What can you do to ensure that you are hitting the ground running while upscaling?
Set Realistic And Actionable Goals
Businesses should set realistic and actionable small goals which they can work towards, rather than broad goals which provide no
direction. Setting broad and unrealistic goals is demotivating and makes any progress made seem insignificant. Every person in the
business should be given a target to meet over a reasonable timeline, contributing to achieving a larger goal.
Establish Standardised And Automated Processes
Small businesses can make the mistake of ‘doing things as they come’ but this means that as the business grows, adjusting to
high-scale tasks is difficult. To avoid this, businesses should standardise all processes of work. Any individual placed into a role
should be able to follow standardised procedures and yield a product that is of similar quality to the previous one. Investing money
into automation tools is worthwhile for this procedure. This can include automating social media management, email, and customer
relationships. Both of these will contribute to creating structures that support growth.
Identify Competitive Strengths And Weaknesses
Recognising the strengths and weaknesses of one’s business is essential. Strengths will allow businesses to hone their unique
qualities, giving them a competitive advantage. Weaknesses will reveal which areas require growth so that changes can be made before
upscaling takes place.
Businesses should continue to develop relationships with service providers, sales channel partners, suppliers and customers.
Keeping an open mind about partnerships or potential collaborations could open up different avenues of business growth.
Anticipate The Adjustment Pace.
No matter how prepared you feel, any change in an organisation will require a period of adjustment for the rest of your team. Give
them time to recognise the need for change and accept this opportunity's challenges. More importantly, they need time to understand
their roles in the bigger picture of your organisation’s plans to scale and determine how they can make the most of their skill
sets and add value to the company. Make sure to consider adjustment protocols and allocate a reasonable period for such adjustments
in your scaling plans and process.
Outsourcing The Non-Essentials
As the business increases in stature, there will be a lot more little and frustrating tasks, meaning that you can’t focus on what’s
important. Outsourcing components like payroll or marketing to companies with the professionals to do it effectively means that you
can focus on upscaling the business.
Upscaling can be a very stressful process, but whether it’s making changes to your business's technology or outsourcing things in the
short term, to upscale a business means focusing on what is best for your business.
To get to this point, you’ve made a success of it, so it’s important not to lose your identity in the process. Upscaling your
business is taking what’s great about your current operation and building it outwards.
If you are looking towards how your business can take itself to the next level, business planning for any eventualities can be of
benefit. Consulting with a trusted adviser can be of great help when moving forward in your business’s upscaling endeavour.
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